Can I sell CRM data to AI, or only the deal history?

The deal history is the part AI buyers ask for: Maryah describes the record it wants as how a sale happened, the follow-ups and why the customer bought, and says it wants sales histories, not a contact list. The contact table is personal data, and selling it is a data-protection and marketing-law question before it is a licensing one.

Who owns the data in Salesforce, HubSpot or Pipedrive?

The company, on the terms we read. HubSpot's customer terms say you own and retain all rights to your Customer Data, and Pipedrive's that the client retains all rights, title and interest in it. Salesforce's main services agreement is closed to automated reading, so its row rests on its privacy statement, which keeps an aggregated use of usage data.

Do CRM vendors train AI on our pipeline?

A few say so. HubSpot may use Customer Data to train its AI models and offers an opt-out in the account settings, Apollo takes a licence to analyse Customer Data with artificial intelligence to improve its platform, and Twenty says it does not train AI models on your data. 16 of the 20 vendors say nothing on it.

How long do we have to get our CRM data out after cancelling?

Often a month or less. HubSpot provides copies or temporary access on a written request within 30 days, Copper and Close allow 30 days, Twenty keeps the data for at least 14 days, and HighLevel 90. Streak's terms say termination means forfeiting all content in the account.

Is it legal to sell a customer list from our CRM?

Rarely as it stands. In the UK, section 170 of the Data Protection Act 2018 makes it an offence to sell personal data that someone obtained, knowingly or recklessly, without the controller's consent, and PECR regulation 22 stops a buyer emailing individuals who have not consented. In the US, CAN-SPAM forbids transferring the address of anyone who has opted out. That is why a licence to an AI buyer is built on de-identified deal records.

What happens to the CRM when the whole company is sold or closes?

California's privacy law treats personal information passed on as an asset in a merger, acquisition or bankruptcy differently from a sale, provided it is used consistently with the promises made when it was collected; and in a US bankruptcy a trustee needs a consumer privacy ombudsman and court approval to sell personal information against the company's own privacy policy.

For sales leaders and owners with years of pipeline history

Sell CRM data to AI: license how deals were won, not who was in them

A CRM holds two very different things: a contact table that data-protection law guards closely, and years of deal stages, notes and won or lost reasons that AI labs pay for. We read 22 CRM vendor documents across 20 vendors, up to 2026-10-28, to see what each one's terms leave you.

Source: Crm software data terms: every row, with its source

Term sheet

Crm software data terms

Read 2026-10-28

Vendors whose terms reserve aggregated or anonymised use

8 of 20 vendors
Who owns the business's data

the business

13 of 20 vendors, 7 not stated
Training AI on the business's data

may train

2 of 20 vendors, 16 not stated
Export at exit

a number of days

6 of 20 vendors, 10 not stated

3 steps

What sales record does your CRM hold?

Your pipeline history

How many years of deals and activity does the CRM hold?

Is the company trading, winding down or up for sale?

Read against your CRM vendor's terms
Contacts and email addresses stay out
Describe it in words, no exports

Three steps

You tell us which CRM holds the deals, how many years, and where the company stands.

We check that against the vendor terms, the contact-data law and the buyers on this site.

We reply with what looks licensable, what must be stripped, and whether we would take it to buyers.

Fees are paid by the company licensing its sales records and only after a deal is signed: 12.5% of the deal, with a minimum, where we act as exclusive agent for the whole company or one record type, and 10%, with a minimum, where the records go into a bundle or pooled sale; whatever a buyer pays us is taken off that. CRM vendors and buyers on this site pay nothing to be shown, and none of our links earn commission.

CRM vendors' terms on a company's sales record

8 of the 20 CRM vendors whose terms we read keep a right to anonymised or aggregated customer data, read up to 2026-10-28.(Crm software data terms: every row, with its source)

CRM vendor	Owner of the CRM record	Vendor keeps an anonymised copy	AI training on the record	Retrieval after the subscription ends	Source
ActiveCampaign	the business	not stated	may train	not stated	ActiveCampaign Terms of Service
Affinity	not stated	not stated	not stated	30 days	Affinity Terms of Service
Apollo	the business	reserved	may train	not stated	Apollo Terms of Service
Bitrix24	the business	not stated	not stated	not stated	Bitrix24 Terms of Service
Capsule	the business	reserved	not stated	not stated	Capsule Customer Terms
Close	not stated	not stated	not stated	30 days	Close Terms of Service
Copper	the business	reserved	not stated	30 days	Copper Terms of Service
HighLevel	the business	reserved	not stated	90 days	HighLevel Terms of Service
HubSpot	the business	not stated	opt-out offered	30 days	HubSpot Customer Terms of Service
Insightly	the business	excluded	not stated	on request	Insightly Terms of Service
Less Annoying CRM	the business	not stated	not stated	not stated	Less Annoying CRM Terms of Service
monday CRM	not stated	reserved	not stated	no export promised	monday.com Terms of Service
Pipedrive	the business	reserved	not stated	not stated	Pipedrive Terms of Service
Salesflare	not stated	not stated	not stated	not stated	Salesflare Terms of Service
Salesforce	not stated	reserved	not stated	not stated	Salesforce Privacy Statement
Streak	not stated	not stated	not stated	no export promised	Streak Terms of Service
Twenty	the business	reserved	will not train	14 days	Twenty Terms of Service
Vtiger	the business	excluded	not stated	no export promised	Vtiger Terms of Service
Zendesk Sell	the business	not stated	not stated	not stated	Zendesk Main Services Agreement
Zoho CRM	not stated	not stated	not stated	not stated	Zoho CRM Terms

One row per CRM vendor, read from its own terms of service or services agreement; a not stated cell means no document we read for that vendor answers the question. Our newest read of a CRM document is dated 2026-10-28.Updated 2026-10-28

Each vendor's own published terms were read through estate-fetch and stored whole (sha256 on every row). For every document, four questions were answered from the vendor's own words: who owns the business's data, vendor keeps aggregated or anonymised use, training AI on the business's data, export at exit. Every stated answer carries the sentence it rests on, checked against the stored text; 'not stated' means the document read does not address the question. A vendor with several documents reads 'varies' where they disagree. 20 vendors, 22 documents.

Cite: “CRM vendors' terms on a company's sales record”, Sell CRM Data To AI, https://sellcrmdatatoai.com/ (updated 2026-10-28).

Frequently asked

Can I sell CRM data to AI, or only the deal history?: The deal history is the part AI buyers ask for: Maryah describes the record it wants as how a sale happened, the follow-ups and why the customer bought, and says it wants sales histories, not a contact list. The contact table is personal data, and selling it is a data-protection and marketing-law question before it is a licensing one.(Crm software data terms: every row, with its source)
Who owns the data in Salesforce, HubSpot or Pipedrive?: The company, on the terms we read. HubSpot's customer terms say you own and retain all rights to your Customer Data, and Pipedrive's that the client retains all rights, title and interest in it. Salesforce's main services agreement is closed to automated reading, so its row rests on its privacy statement, which keeps an aggregated use of usage data.(Crm software data terms: every row, with its source)
Do CRM vendors train AI on our pipeline?: A few say so. HubSpot may use Customer Data to train its AI models and offers an opt-out in the account settings, Apollo takes a licence to analyse Customer Data with artificial intelligence to improve its platform, and Twenty says it does not train AI models on your data. 16 of the 20 vendors say nothing on it.(Crm software data terms: every row, with its source)
How long do we have to get our CRM data out after cancelling?: Often a month or less. HubSpot provides copies or temporary access on a written request within 30 days, Copper and Close allow 30 days, Twenty keeps the data for at least 14 days, and HighLevel 90. Streak's terms say termination means forfeiting all content in the account.(Crm software data terms: every row, with its source)
Is it legal to sell a customer list from our CRM?: Rarely as it stands. In the UK, section 170 of the Data Protection Act 2018 makes it an offence to sell personal data that someone obtained, knowingly or recklessly, without the controller's consent, and PECR regulation 22 stops a buyer emailing individuals who have not consented. In the US, CAN-SPAM forbids transferring the address of anyone who has opted out. That is why a licence to an AI buyer is built on de-identified deal records.(Crm software data terms: every row, with its source)
What happens to the CRM when the whole company is sold or closes?: California's privacy law treats personal information passed on as an asset in a merger, acquisition or bankruptcy differently from a sale, provided it is used consistently with the promises made when it was collected; and in a US bankruptcy a trustee needs a consumer privacy ombudsman and court approval to sell personal information against the company's own privacy policy.(Crm software data terms: every row, with its source)

Sources

This site's own datasets, every figure quoted from its source and dated:

Who takes a company's CRM and sales records: 4 of 4 organisations whose own pages we read name CRM, pipeline, deal or customer-interaction records among what they take, read 27 October 2026.
How do i sell my customer list (18 figures): 18 UK and US rules on the people in a CRM when the record is licensed or sold, read 28 October 2026.
Crm software data terms: 8 of 20 crm software vendors whose terms we read reserve the right to use their customers' data in aggregated or anonymised form, read 28 October 2026.
Who buys a UK practice whole, client book and all: 3 UK consolidators' own announcements of the practices and brokers they bought, each quoted from the buyer's page, read 28 October 2026.

The question this page is here to answer

Which organisations' own pages say they take a company's sales and CRM records, and what do they say about the records, the price and a company that stopped trading?

Which CRM, how many years of deals and activity, and whether the company is trading, closing or being sold. We read it against the vendor terms and contact-data law here and reply in writing.

Answered by Sell CRM Data To AI, which reads every enquiry this page takes.

Ask about my CRM data

Sell CRM data to AI: license how deals were won, not who was in them

Crm software data terms

Three steps

CRM vendors' terms on a company's sales record

Read next

Who owns CRM data? What the vendors' terms say, clause by clause

Can I sell my sales pipeline data? What AI buyers want from it

CRM data AI training: which vendors' terms allow it

Who buys CRM data? Organisations that ask for sales records

Can I sell my client list? Not on its own; with the business, yes

Frequently asked

Sources

Which organisations' own pages say they take a company's sales and CRM records, and what do they say about the records, the price and a company that stopped trading?